Fritos Jalapeño Bean Dip Commercial (1967) "It’s wild with flavor!" This 1967 television commercial for Fritos Jalapeño Bean Dip demonstrates what happens when you touch a pinto bean with a jalapeño pepper. San Antonio businessman Charles Elmer Doolin launched The Frito Company in 1932, initially producing the chips in his mother's kitchen. The company merged with the H.W. Lay Company in 1961 to become Frito-Lay, Inc.